A person wearing beige high heels and a pink satin dress holding a book titled 'Pitch WORTHY' in their left hand. The person's legs are visible, with one tattoo on their left ankle. The background is plain white.

BOOK

Ideas worth dog-earing, highlighting, and putting to work.

The biggest opportunities in business rarely happen by accident. They're created through clarity, credibility, and a
reputation people remember.

Become Pitchworthy
Pink book titled 'PITCHWORTHY' with subtitle 'The No-Fluff Playbook to Publicity That Pays Off' on a pink background.

BESTSELLER

Pitchworthy
.

The No-Fluff Playbook to Publicity That Pays Off

Learn the modern public relations strategies that help founders earn media coverage, build credibility, and create opportunities that compound.

Order Book
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BESTSELLER

Pitchworthy:
The Workbook 

Turn strategy into action.

The companion workbook filled with prompts, exercises, and practical tools to help you implement the lessons from Pitchworthy and start pitching with confidence.

Order Workbook
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Pitchworthy: Audiobook

Listen wherever audiobooks are sold.

Take Pitchworthy with you on your commute, your walk, or your next flight and learn how to build publicity that actually pays off.

Listen Now
Pink book cover titled "PITCHWORTHY" with subtitle "The No-Fluff Playbook to Publicity that Pays Off" by KJ Blatti, against a pink background.

Pitchworthy

The No-Fluff Playbook to Publicity That Pays Off

  • Learn how to earn media coverage without hiring an agency

  • Position yourself as the obvious expert in your industry

  • Write pitches journalists actually want to open

  • Turn publicity into credibility, referrals, and opportunity

Publicity isn't about getting noticed.

It's about building the kind of reputation that makes people remember your name, recommend your expertise, and refer you when opportunity knocks.

Whether you're a founder, author, speaker, or entrepreneur, Pitchworthy is the practical roadmap to building authority through strategic public relations.

Order the Book
A workbook titled 'PITCHWORTHY' with pink and black text on a white background, displayed on a grey surface with a shadow cast to the right.

Pitchworthy: The Workbook

Turn publicity strategy into action.

  • Clarify your messaging and positioning

  • Develop story angles the media actually wants

  • Complete guided exercises and PR worksheets

  • Build your own personalized publicity roadmap

Reading about publicity is one thing.

Implementing it is another.

The Pitchworthy Workbook was designed to help you take every lesson from the book and put it into practice with prompts, templates, and actionable exercises.

Order the Workbook
An iPhone displaying an audiobook app with a pink cover titled 'Pitchworthy' by KJ Blattenbauer. The screen shows chapter 1, 'What Is PR?', with playback controls and a progress bar.

Pitchworthy: The Audiobook

Build authority wherever life takes you.

  • Listen in KJ's own voice

  • Perfect for commuting, travel, or daily walks

  • Learn publicity strategy on the go

  • Turn downtime into authority-building time

Sometimes the best classroom is your car.

The Pitchworthy Audiobook brings the entire playbook to life, making it easy to rethink publicity, credibility, and positioning wherever you are.

Listen Now

MORE THAN PUBLICITY

The books I write
aren't really about
public relations.

Woman with shoulder-length blonde hair wearing a pink dress and holding a pink card, standing against a plain white background.

They're about creating the kind of credibility that changes the conversations happening when you're not in the room.

Because the biggest opportunities rarely begin with an application.

They begin with someone saying,

"You should talk to her."

We help you articulate what makes you different so the right people remember you, refer you, and hire you.

Order the Book
Order the Workbook
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What people are saying about Pitchworthy

  • Five gold stars in a row

    Great Read and Truly No-Fluff!!

    One of the book’s biggest strengths is how the author breaks down what can often feel like an overwhelming process—branding, pitching, and positioning—into manageable, realistic steps. Each chapter builds on the last, guiding you through the process in a way that feels intentional rather than rushed.

    — Scott, Amazon Review

  • Five gold stars in a row

    No fluff. Just what works.

    As a business owner who knows how hard PR really is, Pitchworthy is a breath of fresh air. KJ doesn’t overcomplicate things or talk in marketing jargon. She explains publicity the way a great mentor would over coffee. You can tell she’s spent decades in the trenches, and every tip feels practical, not theoretical.

    — Vanessa, Amazon Review

  • Five gold stars in a row

    I feel fired up!

    KJ is your no BS publicity BFF! This book is great if you want a no fluff strategy for becoming seen, building your brand, and getting the recognition you need to make more impact. Highly recommend!

    — Janine, Amazon Review

  • Five gold stars in a row

    The business/brand's MUST-HAVE book!

    This gem of a book is packed with useful advice and examples on how to cut through the noise and be noticed. It's a must-read for anyone growing a brand or in need of more exposure!

    — Jessica S., Amazon Review

  • Five gold stars in a row

    Love this book!

    Whether you are just entering the field, a PR pro, or just curious on how to get pitch worthy, this book is a must-buy. It’s my pink PR bible, and it’s never leaving my desk.

    — Anonymous, Amazon Review

  • Five gold stars in a row

    Must read!!!!

    Pitchworthy is an absolute must-read for anyone building a brand, business, or personal platform.

    What I loved most about this book is how real and actionable it is. This isn’t fluffy advice or theory; it’s packed with practical guidance, mindset shifts, and real-world insight that actually helps you show up more confidently and pitch yourself with clarity and purpose.

    — Krista D., Amazon Review

  • Five gold stars in a row

    Very INSIGHTFUL

    Absolutely love this book! Very insightful and literally anyone of all experience can understand and implement these practical steps and tools.

    — Bianchor B., Amazon Review

  • Five gold stars in a row

    Great read!

    Pitchworthy is exactly what the title promises... clear, practical, and straight to the point. It breaks down publicity in a way that feels doable, not overwhelming, and replaces vague marketing advice with actionable steps you can actually implement.

    — Connor M., Amazon Review

  • Five gold stars in a row

    Quit reading reviews and buy this book immediately.

    Before buying this book I did what I always do and scoured the reviews as though this one purchase may single-handedly bankrupt me. I saw a review from Janine saying “I feel fired up” and recalled thinking “how would one feel ‘fired up’ about PR?”. Well, I get it now.

    Pitchworthy is a phenomenal book and makes PR feel much easier and more approachable. Buy the book, now!

    — Corine, Goodreads Review

  • Five gold stars in a row

    I’ve read a lot of marketing and PR books but this one actually stayed with me.

    It feels like sitting across from someone who has done the work and is willing to tell you what really matters not just what sounds impressive.

    — Shiloh M., Goodreads Review

  • Five gold stars in a row.

    Pitchworthy breaks down how to DIY your own placements in PR with best practices including what to put in your media kit, what constitutes a press release and much more.

    An entry-level PR book recommended for those who want to save time and have more result from their outreach.

    — Stephanie T., Goodreads Review