"KJ is great at what she does and genuinely cares about the success of others. She’s a cheerleader for emerging businesses, and a great person to have in my corner."
Shawna Orwoll, founder of Away We Go Weddings and Very Married
As someone who loves what she does, Shawna pours her heart and soul into helping her clients achieve the fairytale wedding days and happily ever after relationships of their dreams.
With every passing wedding season, Shawna was feeling like she had to do more for her clients. However, that left her with less regarding her own personal time, finances, and confidence.
As a helper, she was offering so many different services to help anyone who might need her. Except that desired to help was depleting Shawna’s personal energy and her financial resources.
By her estimation, in the past year alone, Shawna had given away $40,000 worth of services or goods because she mistook good customer service for giving people things for free.
Shawna was tired and needed things to change with how she positioned her business and promoted herself.
An avid reader of the PR advice I regularly post on the blog, Shawna quickly embraced the high level of hustle it takes to be successful when doing one’s own publicity.
After just one strategic coaching call, we were able to take Shawna’s business and publicity goals and help her get crystal clear on her services so I could better communicate them to clients.
Shawna also embraced my recommendation to get signed up with HARO, a free service connecting experts with journalists.
And, she took my recommendations to self-promote even further by using my tips to draft and distribute her own press release.
Before our work together, Shawna offered so many different services she was exhausted. After we perfected her messaging, Shawna was able to streamline her offerings and her family is happier and she’s getting more sleep.
No kidding, because of our work refining her mission, Shawna was able to reserve free time for her family and she took a vacation for the first time in three years!
Shawna’s brand is still what it has always been, and it reflects her love for what she does and her quirky personality. However, with a clear focus on what she chooses to offer and what she is able to offer, Shawn can provide better customer service to her couples.
Financially, Shawna went from $200 in her business account to $5,000 in one month—just by getting clear on her messaging and focusing only on what she wanted to offer her clients.
She’s also now able to better serve her couples.
And, with the use of the tools I’ve taught her, Shawn has been mentioned in the national media—including Good Housekeeping and Bustle—as well as the largest and oldest Spanish daily in the United States.
Plus, she has nine pending guest posting invitations!
Shawna did all this while learning how and when to pitch and promote herself so that she can continue to shine in the media spotlight, showcase her expertise, and grow her businesses.