HAPPY, HAPPY EVERYTHING!
The end of December has always been a sentimental time for me.
Beyond the obvious family time and holiday celebrations, I am big on relishing the joys of the previous year.
I also am the first to want to get a jumpstart on what’s ahead.
For the past few years, however, December has held an extra special meaning.
You see, December 31st marks the sixth official year of building my businesses.
From nothing to profitable—all in one day.
That’s right, on the last day in December, more than 3,153,600 minutes ago, my small business dreams first became a reality.
I often brush off the achievements of Hearsay, Name Droppers, vieve and jo, and Calamity Jayne Enterprises (and myself), and tell people that I’m just a very lucky girl.
The truth is, I have worked my ass off to make it as a small business owner.
Very hard. And nonstop.
As I pause to reflect on what currently is, and celebrate that my small business has made it to a milestone so many small businesses never reach, I would be the world’s worst supporter of entrepreneurs everywhere if I didn’t acknowledge how this dream of mine came to be.
I started out on my own because my otherwise happy-go-lucky self was so tired, beaten down, frustrated, and depressed I couldn’t get out of bed one morning in 2012.
I was disappointed with what corporate America and my supposed dream job was offering me. I was even more jaded by the level of service and offerings other public relations agencies had made available.
Most importantly, I was sick and tired of every annual review providing me with the same feedback—that I should care less about my work or clients.
I was over it. All of it.
Who wants to spend most their day miserable? Not this girl.
So, I quit. That day.
Without a plan. No safety net.
Not a single job prospect in sight.
Hell, I didn’t even get out of bed to draft my letter of resignation, email it in, and make those final phone calls.
So I guess my first official business decision as a small business owner was not to put on pants.
Seems about right for me, doesn’t it?
It was the greatest decision I’ve ever made.
To be clear, I’m talking starting my own businesses. Refusing to wear pants is a close second.
Calamity Jayne Enterprises was launched. I literally shed a corporate nightmare of a job and 35 pounds I’d acquired from stress.
And this grand adventure started!
Why am I sharing all this now? Because I want everyone to know that they shouldn’t stay in a role that no longer suits them. And that you can do anything you put your mind to. Whenever, and at whatever age, you decide to.
See example A, me.
I also want to promise you right now, that I will never stray from my original goal of working hard to help the underdog, small startup, bootstrapped entrepreneur, and ambitious small business owner.
I’m excited to share that in 2018:
My businesses came under one umbrella, one website, and one brand.
I finally nailed the PR offerings I’ve always dreamed of offering entrepreneurs and influencers so they can stop overpaying agencies and get press that makes them money.
I launched my signature PR course, It Girl, which is perfect for small business owners and entrepreneurs who want to learn how to be their own publicist and secure press that will make them more profitable.
I created Instant Influencer, the first comprehensive toolkit for influencers who want to step up their game and status by being more organized and professional.
I launched Pitch, Please!, a done-for-you PR pack that is guaranteed to get you up and pitching your brand in less than a week.
We named 45 businesses thanks to the Name Droppers naming package.
I even found time pre-holiday to launch my own PR merch with the Camera Ready bag.
For 2019, I’m even more excited to share that:
I’ll host my first in-person, one-day event, the Media Darling Mastermind. If you want to join us live in Dallas on January 26, I just opened up five more spots.
If you want to take part in the Media Darling Mastermind but cannot join us in Dallas, please check out the just-announced Digital Access pass to the event.
In an effort to help entrepreneurs and influencers better plan and be successful for the next 12 months and beyond, I will be offering four-hour publicity and business strategy planning sessions I lovingly call the bluePRint Strategy Session.
My do-it-yourself PR book, How to Be a Media Darling, is nearly complete, and I’m excited that you can get on the pre-order list now by clicking here.
The dresses are so close to production, I can barely stand it. But they are amazing and lovely and they will be available for purchase some time in 2019. Get on the list to be first to know here.
That’s quite a bit, wouldn’t you agree?
Which means, true to my word for 2019 (which is simplicity), I will be scaling back a bit on other endeavors.
Participating in less webinars, mentoring, and networking activities.
No longer bringing the Pure Calamity podcast to life.
Writing fewer blog posts and taking less pick-my-brain meetings or discovery calls.
No longer taking on monthly pitching and media outreach clients without a direct invitation from myself or my team.
Participating in fewer partnerships and collaborations.
This was a huge decision to make, and I can assure you I didn’t make it lightly.
At the same time, I already know eliminating these things above are going to be the best decisions I make for myself and my businesses in 2019.
Thank you all for support, loyalty, friendship, and belief in my businesses.
You’ve made the last six years possible, and I am forever grateful.
From the bottom of my heart, thank you.
Happy New Year, y’all!